This top-up qualification gives you the chance to specialise in an international marketing programme, and sharpen your skills in successfully managing the cross-border promotion of goods and services through creativity, business awareness and cultural sensitivity.
What's covered in the course?
Whether you want to expand your knowledge of international business, or select specific modules to fit with your own career plans, this top-up course can be tailored to suit your individual needs.
Expertly supported by your tutor – and throughout your course by staff with wide business experience – you can choose from modules covering such areas as: Contemporary Advertising, Digital Marketing, International Business Strategy, Selling and Sales Management and Social Marketing.
澳门六下彩开奖结果Assessment is not only through conventional examinations, but also by using innovative and practically relevant methods such as business reports, case studies, individual and group presentations, portfolios and projects.