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BA(Hons) Business and Management 商务与管理

 

商务与市场营销-本科

 

 

入学要求

 

 

该课程获以下机构专业认证:

 

英语  

 

IELTS/内测- 6.0 ,单科>5.5

 

学历  

 

与英国ALEVEL阶段同等学历,UCAS-280points

 

学费

 

£12,000

 

 

 

 

 

课程介绍

 

 

With companies facing turbulent times, the manager’s role has taken on more and more responsibility. By asking you to step back, think, assess and question before moving forwards, this business and management course prepares you to offer positive and proactive answers to new business issues, apply concepts and theory to real-world situations, and bring effective leadership to your team.

 

What's covered in the course?

 

From a business perspective, this course teaches you to apply theory, identify opportunity and creatively address business issues.

You explore the issues confronting individuals and teams within a business, and as a manager, you develop an awareness of the most effective responses to changes and challenges.

The first year looks at Economic Environment, Accounting and Finance, and Managing Organisations, People and Self. You also examine Marketing in Business and New Venture Creation.

The second year looks at Creative Problem Solving, The Business Entrepreneur, Business Operations and Logistics, Contemporary Business Issues, Developing a Manager, Organisational Improvement, The Complexity of Management, and Reflective Practice and Organisation Development.

Following your second year, you get a chance to spend a year with a placement company where you develop a greater understanding of the business world, pick up key transferable skills, and put theory into practice.

The final year looks at topics including International Business Strategy, Making Sense of Organisations, Business Operations and Systems, Managing and Leading Strategic Change, Critical Management Perspectives, and the Real World of Management.

 

“Birmingham City University offered the degree I wanted to study and offered brilliant facilities within the Business School; this, coupled with excellent feedback and results from friends who had previously studied here, made the decision an easy one.” James Hartle

 

Why Choose Us?

  • You will learn how to manage not only businesses and people, but also yourself, as you take increasing responsibility for managing your own personal learning and development.
  • The course takes key management concepts, models and theories off the page and applies them to real contemporary business situations.
  • Birmingham City Business School has always worked closely with industry; this business exposure means that the course reflects real challenges and is highly valued by employers.
  • By studying a core first year before moving to your subject-specific modules, means that your studies borrow from many sources, increasing your employability.
  • The course benefits from the work of our highly regarded Centre for Leadership and Management Practice, which helps companies to develop managers and improve management practice.

 

 

 

 

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